About me…

It is a real joy for me to help small business owners who provide a service turn their passion for helping others into sales.

There is one sure thing when you start a business you wear a lot of hats and being able to sell your services is one of them. Although I had tons of enthusiasm and I am generally self motivated I personally found that really overwhelming.

It became really clear for me that the people I wanted to help were people like myself who had the proven expertise but struggled turning that expertise into sales.

Personally I’ve been told on more than one occasion that I was too nice to be successful at selling and I took that as a big compliment. It’s not about selling it’s about helping the right people in a way that works for you and your ideal client.

If the sales aren’t happening there is always a reason – we are going to find those reasons together.

Together we are going to Make It Happen – whether that’s getting you clear on who you are helping and how, how to get in front of your ideal client or finding your missed sales opportunities.

What makes me different?

I combine sales coaching, sales training and accountability because sometimes we want the answer, other times we want help finding it and often we need the accountability to make it happen. I also get you to look through the eyes of your buyer because ultimately they have many of the answers we are trying to find.

I’ve created a business that works around my family, gives me a great work life balance and brings me joy and I help others achieve the same.

How I can help…

It is not about being pushy – phew!

Most of us start our own business because we either saw a gap in the market, we are an expert in our field or we are passionate about helping people and want to make a difference.

Now you need to know how to sell to generate sales to stay in business. There are a lot of ‘Accidental Sales People’, I started as one myself and still managed to build a business turning over £4 million a year from the investment of £130 by following a structured process – all my support gives you a step by step guide with defined actions to get your business moving.

You can work through my online programmes yourself or we can work together in a small group or 1:1 coaching.

How I can help…

I get how you feel I really do…

  • The overwhelming feeling of – what do I do next, where do I start?
  • Lack of clarity in who you are helping and how
  • Too much information and so many experts!
  • Prioritising all the roles /tasks and make some money

My clients tell me I have helped them to develop a clear strategy that starts with small steps leading to confident strides forward. Click here to book a free exploratory call.

FREE Audio book for small business owners

  • Have you found yourself in sales accidentally?
  • Did you start your business because you wanted to make a difference?
  • Are you struggling to find your ideal client?
  • Are you clear on what outcomes you provide?
  • Is your messaging clear?
  • Are you spending time in the right places?
  • Are sales really not your thing?

Discover the 7 things that you need to know about sales as a small business owner.


What my clients say…


‘Elaine is a fantastic business coach and gives her all to help you get to the next level.

I would recommend Elaine to any small business owner just starting out and looking to learn key sales tactics and strategies.

Can’t thank you enough Elaine!’


‘In a 3 month period I have taken on 4 new clients. I made great strides in my marketing strategy and got lots of key pieces of work off my to-do list.

I feel so much more in control of my business, and clear on the way forward. I honestly wouldn’t have achieved all of this without Elaine’s help and support. Thank you Elaine!’


‘Elaine helped me to create a social media diary, customer enquiry form and a lead magnet to increase sign ups to my newsletter.

The answers were always in my head but Elaine helped to tease them out and make me feel more confident about promoting my business and engaging new customers.’